Basic marketing research / Gilbert A. Churchill
| Main Author: | Churchill, Gilbert A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : Dryden, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
Comparative marketing.
Consumer behavior. International economics. Marketing research. Sale promotion. |
| Tags: |
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| Physical Description: |
xxi, 837 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0030540178 |