Readings in service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
| Main Author: | Rust, Roland T. |
|---|---|
| Other Authors: | Keiningham, Timothy L., Zahorik, Anthony J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Harpercollins College, 1996 |
| Subjects: |
Service industries --
> Marketing.
|
| Tags: |
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| Physical Description: |
ix, 365 p. : illus., graphs, tables ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0673983080 |