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Readings in service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham

Main Author: Rust, Roland T.
Other Authors: Keiningham, Timothy L., Zahorik, Anthony J.
Format: MONOGRAPHS
Language: English
Published: New York : Harpercollins College, 1996
Subjects: Service industries -- > Marketing.
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020 |a 0673983080  |c 940 
040 |a DLC  |c MUT 
050 0 0 |a HD9980.5  |b R88R43 
100 1 |a Rust, Roland T. 
245 1 0 |a Readings in service marketing  |b /  |c Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham 
260 |a New York :  |b Harpercollins College,  |c 1996 
300 |a ix, 365 p. :  |b illus., graphs, tables ;  |c 23 cm. 
504 |a Includes bibliographical references. 
650 0 |a Service industries --  |x Marketing. 
700 1 |a Keiningham, Timothy L. 
700 1 |a Zahorik, Anthony J. 
991 |a MONOGRAPHS  |b 7  |c 2018-11-06 20:44:01  |d 2022-12-13 14:12:56  |e mut  |f n  |g 2018-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nyu  |s eng  |t 1996   |v Readings in service marketing / 

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