Readings in service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
| Main Author: | Rust, Roland T. |
|---|---|
| Other Authors: | Keiningham, Timothy L., Zahorik, Anthony J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Harpercollins College, 1996 |
| Subjects: |
Service industries --
> Marketing.
|
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