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Search: " Service Industries -- Marketing --"
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Essentials of services marketing /
by
Hoffman, K. Douglas
Published 1997
Subjects:
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industries
--
Marketing
...
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Readings in service marketing /
by
Rust, Roland T.
Published 1996
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industries
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...
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Service marketing /
by
Lovelock, Christopher H.
Published 1996
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Services marketing /
by
Lovelock, Christopher H.
Published 1991
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...
”
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Services marketing /
by
Kurtz, David L.
Published 1998
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industries
--
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...
”
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Services marketing : integrating customer focus across the firm /
by
Zeithaml, Valarie A.
Published 2006
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Service
industries
--
Marketing
...
”
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Managing services marketing : text and readings /
by
Bateson, John E. G.
Published 1992
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Service
industries
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-- Management...
”
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Services marketing : text and cases /
by
Baron, Steve
Published 2003
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...
”
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Principles of service marketing and management /
by
Lovelock, Christopher
Published 2002
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Service
industries
--
Marketing
-- United States...
”
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Services marketing : people, technology, strategy /
by
Lovelock, Christopher
Published 2004
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industries
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...
”
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Services marketing : people, technology, strategy /
by
Wirtz, Jochen
Published 2016
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industries
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...
”
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Institution
MUT
(11)
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mut
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MONOGRAPHS
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Call Number
H - Social Science
(11)
Author
Lovelock, Christopher
(2)
Lovelock, Christopher H.
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Baron, Steve
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Bateson, John E. G.
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Hoffman, K. Douglas
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Kurtz, David L.
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Rust, Roland T.
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Wirtz, Jochen
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Zeithaml, Valarie A.
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English
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