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Harvard business review on customer relationship management
Published 2001
Subjects:
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Strategic customer management : integrating relationship marketing and CRM /
by
Payne, Adrian
Published 2013
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relations
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Management
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Data mining techniques in CRM : inside customer segmentation /
by
Tsiptisis, Konstantinos
Published 2009
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Management
-- Data processing...
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The CRM handbook : a business guide to customer relationship management /
by
Dyche, Jill
Published 2002
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Customer
relations
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Management
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Performance driven CRM : how to make your customer relationship management vision a reality /
by
Brown, Stanley A.
Published 2002
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relations
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Management
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”
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Customer relationship management : concept, strategy, and tools /
by
Kumar, V.
Published 2018
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The customer marketing method : how to implement and profit from customer relationship management /
by
Curry, Jay
Published 2000
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The CRM project management handbook : building realistic expectations and managing risk /
by
Gentle, Michael
Published 2002
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Customer
relations
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Management
...
”
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Customer relationship management : concepts and technologies /
by
Buttle, Francis
Published 2015
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Customer
relations
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...
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Principles of marketing /
by
Kotler, Philip
Published 1994
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Customer
relations
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Management
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Customer relationship management : a strategic imperative in the world of e-Business /
by
Brown, Stanley A.
Published 2000
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”
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Customer relationship management : concepts and technologies /
by
Buttle, Francis
Published 2019
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relations
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Management
...
”
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Customer marketing : how to improve the profitability of your customer base /
by
Curry, Jay
Published 1998
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relations
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...
”
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Essentials of CRM : a guide to customer relationship management /
by
Bergeron, Bryan
Published 2002
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relations
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Management
...
”
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A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs /
by
Kittipong Sophonthummapharn
Published 2008
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