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Customer relationship management : concept, strategy, and tools /
by
Kumar, V.
Published 2018
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Customer relationship management : concepts and technologies /
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Buttle, Francis
Published 2015
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Principles of marketing /
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Kotler, Philip
Published 1994
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A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs /
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Kittipong Sophonthummapharn
Published 2008
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The customer marketing method : how to implement and profit from customer relationship management /
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Curry, Jay
Published 2000
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Harvard business review on customer relationship management
Published 2001
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Customer marketing : how to improve the profitability of your customer base /
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Curry, Jay
Published 1998
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The CRM project management handbook : building realistic expectations and managing risk /
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Gentle, Michael
Published 2002
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The CRM handbook : a business guide to customer relationship management /
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Dyche, Jill
Published 2002
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Strategic customer management : integrating relationship marketing and CRM /
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Payne, Adrian
Published 2013
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Customer relationship management : a strategic imperative in the world of e-Business /
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Brown, Stanley A.
Published 2000
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Data mining techniques in CRM : inside customer segmentation /
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Tsiptisis, Konstantinos
Published 2009
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Performance driven CRM : how to make your customer relationship management vision a reality /
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Brown, Stanley A.
Published 2002
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Essentials of CRM : a guide to customer relationship management /
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Bergeron, Bryan
Published 2002
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Customer relationship management : concepts and technologies /
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Published 2019
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Call Number: H - Social Science
Language: English
Suggested Topics: Customer relations --
Suggested Topics: Management
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MUT
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H - Social Science
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