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Services marketing : integrating customer focus across the firm /
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Zeithaml, Valarie A.
Published 2006
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Services marketing : text and cases /
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Baron, Steve
Published 2003
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Services marketing /
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Lovelock, Christopher H.
Published 1991
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Services marketing : people, technology, strategy /
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Lovelock, Christopher
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Services marketing : people, technology, strategy /
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Wirtz, Jochen
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Essentials of services marketing /
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Hoffman, K. Douglas
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Readings in service marketing /
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Published 1996
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Services marketing /
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Kurtz, David L.
Published 1998
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Call Number: H - Social Science
Format: MONOGRAPHS
Suggested Topics: Marketing
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MUT
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MONOGRAPHS
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H - Social Science
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