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Promotional strategy : managing the marketing communications process /
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Engel, James F.
Published 1994
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Marketing today /
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Rachman, David J.
Published 1988
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Promotion management & marketing communications /
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Strategy in advertising : matching media and messages to markets and motivations /
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Published 1995
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Essentials of advertising strategy /
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Published 1996
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The new maximarketing /
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Successful advertising research methods /
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Advertising and marketing to the new majority /
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Published 1995
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Call Number: H - Social Science
Format: MONOGRAPHS
Suggested Topics: Advertising
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H - Social Science
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