Successful advertising research methods / Jack Haskins, Alice Kendrick
| Main Author: | Haskins, Jack |
|---|---|
| Other Authors: | Kendrick, Alice |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL : NTC Business Books, 1993 |
| Subjects: |
Advertising --
> Research.
Advertising. Marketing. Advertising -- > Research > Methodology. |
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