Strategic brand management / Alexander Chernev
| Main Author: | Chernev, Alexander |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
U.S.A. : Cerebellum Pr., 2020 |
| Edition: | 3rd ed. |
| Subjects: |
Product management.
Strategic planning. Brand name products. |
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|---|---|---|---|
| 001 | 1120812 | ||
| 003 | Th-MUT | ||
| 008 | 241118s2020 ||| 001 0 eng d | ||
| 020 | |a 9781936572625 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | |a HF5415.15 |b C34S87 2020 | |
| 100 | 1 | |a Chernev, Alexander | |
| 245 | 1 | 0 | |a Strategic brand management / |c Alexander Chernev |
| 250 | |a 3rd ed. | ||
| 260 | |a U.S.A. : |b Cerebellum Pr., |c 2020 | ||
| 300 | |a vi, 258 p. : |b illus. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Brand name products. | |
| 856 | |y Full Text |z Full Text | ||
| 991 | |a MONOGRAPHS |b 1 |c 2024-11-18 13:52:31 |d 2024-11-18 13:52:31 |e mut |f n |g 2024-11-18 |h n |i a |j m |k |l a |m |n a |o |p b |q |r |s eng |t 2020 |u 3rd ed. |v Strategic brand management / | ||