Strategic brand management / Alexander Chernev
| Main Author: | Chernev, Alexander |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
U.S.A. : Cerebellum Pr., 2020 |
| Edition: | 3rd ed. |
| Subjects: |
Product management.
Strategic planning. Brand name products. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
vi, 258 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781936572625 |