The brand mapping strategy / Karen Tiber Leland
| Main Author: | Leland, Karen Tiber |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Irvine : Entrepreneur Pr., 2016 |
| Subjects: |
Branding (Marketing)
Marketing -- > Management. Entrepreneurship. |
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|---|---|---|---|
| 001 | 1120629 | ||
| 003 | Th-MUT | ||
| 008 | 240320s2016 ||| 001 0 eng d | ||
| 020 | |a 9781599185897 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | |a HF5415.1255 |b L44B73 | |
| 100 | 1 | |a Leland, Karen Tiber | |
| 245 | 1 | 4 | |a The brand mapping strategy / |c Karen Tiber Leland |
| 260 | |a Irvine : |b Entrepreneur Pr., |c 2016 | ||
| 300 | |a xxi, 178 p. : |b illus. ; |c 22 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Entrepreneurship. | |
| 856 | |y Full Text |z Full Text | ||
| 991 | |a MONOGRAPHS |b 4 |c 2024-03-20 16:14:49 |d 2024-03-25 14:36:30 |e mut |f n |g 2024-03-20 |h n |i a |j m |k |l a |m |n a |o |p b |q |r us |s eng |t 2016 |v The brand mapping strategy / | ||
