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The brand mapping strategy / Karen Tiber Leland

Main Author: Leland, Karen Tiber
Format: MONOGRAPHS
Language: English
Published: Irvine : Entrepreneur Pr., 2016
Subjects: Branding (Marketing)
Marketing -- > Management.
Entrepreneurship.
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LEADER 00791nam a2200217 a 4500
001 1120629
003 Th-MUT
008 240320s2016 ||| 001 0 eng d
020 |a 9781599185897 
040 |a DLC  |c MUT 
050 0 |a HF5415.1255  |b L44B73 
100 1 |a Leland, Karen Tiber 
245 1 4 |a The brand mapping strategy /  |c Karen Tiber Leland 
260 |a Irvine :  |b Entrepreneur Pr.,  |c 2016 
300 |a xxi, 178 p. :  |b illus. ;  |c 22 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Branding (Marketing) 
650 0 |a Marketing --  |x Management. 
650 0 |a Entrepreneurship. 
856 |y Full Text  |z Full Text 
991 |a MONOGRAPHS  |b 4  |c 2024-03-20 16:14:49  |d 2024-03-25 14:36:30  |e mut  |f n  |g 2024-03-20  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r us   |s eng  |t 2016   |v The brand mapping strategy / 

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