The brand mapping strategy / Karen Tiber Leland
| Main Author: | Leland, Karen Tiber |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Irvine : Entrepreneur Pr., 2016 |
| Subjects: |
Branding (Marketing)
Marketing -- > Management. Entrepreneurship. |
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| Physical Description: |
xxi, 178 p. : illus. ; 22 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781599185897 |