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Principles of marketing / Philip Kotler, Gary Armstrong

Main Author: Kotler, Philip
Other Authors: Armstrong, Philip
Format: MONOGRAPHS
Language: English
Published: Harlow, England: Pearson, 2018
Edition: 17th ed.
Subjects: Marketing.
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LEADER 00769nam a2200217 a 4500
001 1118913
003 Th-MUT
008 201027s2018 ||| 001 0 eng d
020 |a 9781292220178 
040 |a DLC  |c MUT 
050 0 |a HF5415  |b K68P75 2018 
100 1 |a Kotler, Philip 
245 1 0 |a Principles of marketing  |b /  |c Philip Kotler, Gary Armstrong 
250 |a 17th ed. 
260 |a Harlow, England:  |b Pearson,  |c 2018 
300 |a 734 p. :  |b illus. ;  |c 28 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing. 
700 1 |a Armstrong, Philip 
856 |y Full Text  |z Full Text 
991 |a MONOGRAPHS  |b 5  |c 2020-10-27 10:07:19  |d 2021-11-26 08:01:28  |e mut  |f n  |g 2020-10-27  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r enk  |s eng  |t 2018   |u 17th ed.  |v Principles of marketing / 

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