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Principles of marketing / Philip Kotler, Gary Armstrong

Main Author: Kotler, Philip
Other Authors: Armstrong, Philip
Format: MONOGRAPHS
Language: English
Published: Harlow, England: Pearson, 2018
Edition: 17th ed.
Subjects: Marketing.
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Physical Description: 734 p. : illus. ; 28 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781292220178

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