Marketing Integration Strategy and Sustained Competitive Advantage : An Empirical Investigation of Antecedents and Consequences in The Exporting Firms From Gems and Jewelry Businesses in Thailand
| Main Author: | Cheewan Thongsodsang |
|---|---|
| Format: | ARTICLES |
| Language: | Thai |
| Subjects: |
Marketing Collaboration Efficiency
Marketing Integration Strategy Marketing Responsiveness Product Innovation Capability Sustained Competitive Advantage |
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| 100 | 0 | |a Cheewan Thongsodsang | |
| 245 | 1 | 0 | |a Marketing Integration Strategy and Sustained Competitive Advantage : An Empirical Investigation of Antecedents and Consequences in The Exporting Firms From Gems and Jewelry Businesses in Thailand |
| 650 | 7 | |a Marketing Collaboration Efficiency | |
| 650 | 7 | |a Marketing Integration Strategy | |
| 650 | 7 | |a Marketing Responsiveness | |
| 650 | 7 | |a Product Innovation Capability | |
| 650 | 7 | |a Sustained Competitive Advantage | |
| 773 | 0 | |t วารสารวิชาการ APHEIT Journal (Q11 ว1) |g ปีที่ 21 ฉบับที่ 1 (พฤษภาคม 2558) หน้า 85-102 | |
| 991 | |a ARTICLES |b 1 |c 2017-01-16 00:00:00 |d 2021-09-02 12:08:16 |e mut |f n |g 2017-01-16 |h n |i a |j b |k |l a |m |n a |o |p s |q |r th |s tha |t 2558 |v Marketing Integration Strategy and Sustained Competitive Advantage : An Empirical Investigation of Antecedents and Consequences in The Exporting Firms From Gems and Jewelry Businesses in Thailand | ||