Marketing Integration Strategy and Sustained Competitive Advantage : An Empirical Investigation of Antecedents and Consequences in The Exporting Firms From Gems and Jewelry Businesses in Thailand
| Main Author: | Cheewan Thongsodsang |
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| Format: | ARTICLES |
| Language: | Thai |
| Subjects: |
Marketing Collaboration Efficiency
Marketing Integration Strategy Marketing Responsiveness Product Innovation Capability Sustained Competitive Advantage |
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| Appears in: |
วารสารวิชาการ APHEIT Journal (Q11 ว1) ปีที่ 21 ฉบับที่ 1 (พฤษภาคม 2558) หน้า 85-102 |
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