Creating and marketing new products and services / Rosanna Garcia
| Main Author: | Garcia, Rosanna |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boca Raton, FL. : CRC Press, 2014 |
| Subjects: |
Marketing research.
New products. Product design. |
| Tags: |
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| Physical Description: |
xxv, 412 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781482203608 |