Creating and marketing new products and services / Rosanna Garcia
| Main Author: | Garcia, Rosanna |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boca Raton, FL. : CRC Press, 2014 |
| Subjects: |
Marketing research.
New products. Product design. |
| Tags: |
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| LEADER | 00783nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 0070869 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9781482203608 |c 2890 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.153 |b G37C74 |
| 100 | 1 | |a Garcia, Rosanna | |
| 245 | 1 | 0 | |a Creating and marketing new products and services |b / |c Rosanna Garcia |
| 260 | |a Boca Raton, FL. : |b CRC Press, |c 2014 | ||
| 300 | |a xxv, 412 p. : |b illus. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Product design. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-06 19:39:37 |d 2022-12-17 08:42:54 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r flu |s eng |t 2014 |v Creating and marketing new products and services / | ||