Consumer behavior / Frank R. Kardes, Maria L. Cronley, Thomas W. Cline
| Main Author: | Kardes, Frank R. |
|---|---|
| Other Authors: | Cline, Thomas W., Cronley, Maria L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Australia : Cengage Learning, 2015 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer behavior.
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| Tags: |
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| Physical Description: |
xxii, 550 p. : illus. ; 26 cm. |
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| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781133587675 |