Consumer behavior : buying, having, and being / Michael R. Solomon
| Main Author: | Solomon, Michael R. |
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| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Pearson, 2015 |
| Edition: | 11th ed. |
| Subjects: |
Consumer behavior.
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| Physical Description: |
604 p. : illus. ; 27 cm. |
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| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781292017419 |