International marketing / Philip R. Cateora, John L. Graham
| Main Author: | Cateora, philip R. |
|---|---|
| Other Authors: | Groham, John L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 2002 |
| Edition: | 11th ed. |
| Subjects: |
Export marketing.
Intercultural communication. International business enterprises. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| LEADER | 00842nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 0065660 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0071123121 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF1009.5 |b C38I58 2002 | |
| 100 | 1 | |a Cateora, philip R. | |
| 245 | 1 | 0 | |a International marketing |b / |c Philip R. Cateora, John L. Graham |
| 250 | |a 11th ed. | ||
| 260 | |a Boston : |b McGraw-Hill, |c 2002 | ||
| 300 | |a xxv, 693 p. : |b illus. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Intercultural communication. | |
| 650 | 0 | |a International business enterprises. | |
| 700 | 1 | |a Groham, John L. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-07 00:41:41 |d 2022-09-06 11:08:49 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 2002 |u 11th ed. |v International marketing / | ||