International marketing / Philip R. Cateora, John L. Graham
| Main Author: | Cateora, philip R. |
|---|---|
| Other Authors: | Groham, John L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 2002 |
| Edition: | 11th ed. |
| Subjects: |
Export marketing.
Intercultural communication. International business enterprises. |
| Tags: |
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| Physical Description: |
xxv, 693 p. : illus. ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0071123121 |