Marketing management : the big picture / Christie L. Nordhielm
| Main Author: | Nordhielm, Christie L. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Hoboken, NJ. : John Wiley & Sons, 2006 |
| Subjects: |
Marketing.
Marketing -- > Management. |
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| Physical Description: |
xix, 214 p. : illus. ; 23 cm. |
|---|---|
| ISBN: |
9780471756682 |