Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donnelly, James H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : McGraw-Hill/Irwin, 2013 |
| Edition: | 11th ed. |
| Subjects: |
Marketing --
> Management.
Marketing -- > Management -- > Case studies. |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9789814577663 |c 1115 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b P48M37 2013 | |
| 100 | 1 | |a Peter, J. Paul | |
| 245 | 1 | 0 | |a Marketing management : knowledge and skills |b / |c J. Paul Peter, James H. Donnelly |
| 250 | |a 11th ed. | ||
| 260 | |a Singapore : |b McGraw-Hill/Irwin, |c 2013 | ||
| 300 | |a xvii, 796 p. : |b illus. ; |c 26 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Management -- |x Case studies. | |
| 700 | 1 | |a Donnelly, James H. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 00:56:57 |d 2022-09-07 10:16:38 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r si |s eng |t 2013 |u 11th ed. |v Marketing management : knowledge and skills / | ||