Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donnelly, James H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : McGraw-Hill/Irwin, 2013 |
| Edition: | 11th ed. |
| Subjects: |
Marketing --
> Management.
Marketing -- > Management -- > Case studies. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xvii, 796 p. : illus. ; 26 cm. |
| ISBN: |
9789814577663 |