Strategic marketing / DavidW. Cravens, Nigel F. Piercy
| Main Author: | Cravens, David W. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY.: McGraw-Hill, 2013 |
| Edition: | 10th ed. |
| Subjects: |
Marketing --
> Management.
Marketing -- > Decision making. Marketing. Strategic planning. |
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| Physical Description: |
xviii, 653 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780071326230 |