Strategic marketing / DavidW. Cravens, Nigel F. Piercy
| Main Author: | Cravens, David W. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY.: McGraw-Hill, 2013 |
| Edition: | 10th ed. |
| Subjects: |
Marketing --
> Management.
Marketing -- > Decision making. Marketing. Strategic planning. |
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|---|---|---|---|
| 001 | 0064961 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9780071326230 |c 860 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.135 |b C73S83 2013 | |
| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing |b / |c DavidW. Cravens, Nigel F. Piercy |
| 250 | |a 10th ed. | ||
| 260 | |a New York, NY.: |b McGraw-Hill, |c 2013 | ||
| 300 | |a xviii, 653 p. : |b illus. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Decision making. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 00:52:23 |d 2022-09-07 09:29:13 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2013 |u 10th ed. |v Strategic marketing / | ||