International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe
| Main Author: | Doole, Isobel |
|---|---|
| Other Authors: | Lowe, Robin |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Andover : Cengage Learning, 2012 |
| Edition: | 6th ed. |
| Subjects: |
Export marketing --
> Management.
Export marketing. |
| Tags: |
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| Physical Description: |
xxv, 440 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781408044070 |