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APA Citation
Doole, I., & Lowe, R. (2012). International marketing strategy : analysis, development and implementation (6th ed.). Andover: Cengage Learning.
MLA CitationDoole, Isobel, and Robin Lowe. International Marketing Strategy : Analysis, Development and Implementation. 6th ed. Andover: Cengage Learning, 2012.
Warning: These citations may not always be 100% accurate.