Relationship selling / Mark W. Johnston, Greg W. Marshall
| Main Author: | Johnston, Mark W. |
|---|---|
| Other Authors: | Marshall, Greg W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2008 |
| Edition: | 2nd ed. |
| Subjects: |
Customer relations.
Relationship marketing. Selling. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxvii, 446 p. : illus. ; 26 cm. |
| ISBN: |
9780073529813 |