Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J. A. Berry
| Main Author: | Linoff, Gordon S. |
|---|---|
| Other Authors: | Berry, Michael J. A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Indianapolis, Ind. : Wiley, 2011 |
| Edition: | 3rd ed. |
| Subjects: |
Business.
Data mining. Marketing -- > Data processing. Business -- > Data processing. Education -- > Research -- > Statistical methods. Educational statistics -- > Data processing. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xl, 847 p. : illus. ; 24 cm. |
| ISBN: |
0470650936 |