Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2005 |
| Edition: | 15th ed. |
| Subjects: |
Marketing --
> Management.
Marketing. Export marketing -- > Management. |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0072525231 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b M22B39 2005 | |
| 100 | 1 | |a McCarthy, E. Jerome | |
| 245 | 1 | 0 | |a Basic marketing : a global-managerial approach |b / |c E. Jerome McCarthy, William D. Perreault |
| 250 | |a 15th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 2005 | ||
| 300 | |a xli, 793 p. : |b illus. ; |c 28 cm. + CD-ROM. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Export marketing -- |x Management. | |
| 700 | 1 | |a Perreault, William D. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 00:45:05 |d 2022-09-07 10:00:31 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2005 |u 15th ed. |v Basic marketing : a global-managerial approach / | ||