Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2005 |
| Edition: | 15th ed. |
| Subjects: |
Marketing --
> Management.
Marketing. Export marketing -- > Management. |
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| Physical Description: |
xli, 793 p. : illus. ; 28 cm. + CD-ROM. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0072525231 |