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Essentials of contemporary advertising / William F. Arens, David H. Schaefer

Main Author: Arens, William F.
Other Authors: Schaefer, David H.
Format: MONOGRAPHS
Language: English
Published: New York : McGraw-Hill, 2007
Subjects: Advertising.
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LEADER 00732nam a2200193 a 4500
001 0056030
003 Th-MUT
008 181106s9999 xx 000 0 eng d
020 |a 9780073136660 
040 |a DLC  |c MUT 
050 0 4 |a HF5821  |b A74E88 
100 1 |a Arens, William F. 
245 1 0 |a Essentials of contemporary advertising  |b /  |c William F. Arens, David H. Schaefer 
260 |a New York :  |b McGraw-Hill,  |c 2007 
300 |a 588 p. :  |b illus. ;  |c 28 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Advertising. 
700 1 |a Schaefer, David H. 
991 |a MONOGRAPHS  |b 6  |c 2018-11-07 00:47:58  |d 2022-12-22 16:00:45  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nyu  |s eng  |t 2007   |v Essentials of contemporary advertising / 

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