Essentials of contemporary advertising / William F. Arens, David H. Schaefer
| Main Author: | Arens, William F. |
|---|---|
| Other Authors: | Schaefer, David H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2007 |
| Subjects: |
Advertising.
|
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| Physical Description: |
588 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780073136660 |