Lovemarks : the future beyond brands / Kevin Roberts
| Main Author: | Roberts, Kevin |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Power House Books, 2005 |
| Edition: | 2nd ed. |
| Subjects: |
Advertising --
> Brand name products.
Brand name products -- > Forecasting. Brand name products. Trademarks. Branding (Marketing) |
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|---|---|---|---|
| 001 | 0055991 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9781576872703 |c 1108 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HD69.B7 |b R62L69 2005 | |
| 100 | 1 | |a Roberts, Kevin | |
| 245 | 1 | 0 | |a Lovemarks : the future beyond brands |b / |c Kevin Roberts |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Power House Books, |c 2005 | ||
| 300 | |a 245 p. : |b illus. ; |c 25 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Advertising -- |x Brand name products. | |
| 650 | 0 | |a Brand name products -- |x Forecasting. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Trademarks. | |
| 650 | 0 | |a Branding (Marketing) | |
| 991 | |a MONOGRAPHS |b 11 |c 2018-11-07 02:29:54 |d 2022-09-05 15:01:33 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2005 |u 2nd ed. |v Lovemarks : the future beyond brands / | ||