Lovemarks : the future beyond brands / Kevin Roberts
| Main Author: | Roberts, Kevin |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Power House Books, 2005 |
| Edition: | 2nd ed. |
| Subjects: |
Advertising --
> Brand name products.
Brand name products -- > Forecasting. Brand name products. Trademarks. Branding (Marketing) |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
245 p. : illus. ; 25 cm. |
| ISBN: |
9781576872703 |