Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler, John A. Caslione
| Main Author: | Kotler, Philip |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : American Management Association, 2009 |
| Subjects: |
Business cycles.
Globalization. Management. Marketing. |
| Tags: |
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| Physical Description: |
xiii, 206 p. : illus. : 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0814415214 |