Marketing research : text and cases / Rajendra Nargundkar
| Main Author: | Nargundkar, Rajendra |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Delhi : Tata McGraw-Hill, 2009 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing research.
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| Tags: |
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| Physical Description: |
xxvi, 533 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780070220874 |