Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
| Main Author: | Lehmann, Donald R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 2008 |
| Edition: | 7th ed. |
| Subjects: |
Marketing --
> Management.
|
| Tags: |
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| Physical Description: |
xii, 299 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0071263634 |