Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
| Main Author: | Lehmann, Donald R. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 2008 |
| Edition: | 7th ed. |
| Subjects: |
Marketing --
> Management.
|
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