Enterprise sales and operations planning : synchronizing demand, supply and resources for peak performance / George E. Palmatier, Colleen Crum
| Main Author: | Palmatier, George E. |
|---|---|
| Other Authors: | Crum, Colleen |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boca Raton, FL. : J. Ross Pub., 2003 |
| Subjects: |
Marketing.
Operations planning. Sales management. |
| Tags: |
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| Physical Description: |
xxi, 266 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781932159004 |