Principles of marketing / Philip Kotler, Gary Armstrong
| Main Author: | Kotler, Philip |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2001 |
| Edition: | 9th ed. |
| Subjects: |
Business.
Marketing. Selling. |
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| Physical Description: |
785 p. : illus. ; ;28 cm. + CD-ROM. |
|---|---|
| ISBN: |
0130283290 |
