« Back to Record
Record Citations
APA Citation
Kotler, P. (2001). Principles of marketing (9th ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationKotler, Philip. Principles of Marketing. 9th ed. Upper Saddle River, NJ.: Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.