Sports marketing : a strategic perspective / Matthew D. Shank
Main Author: | Shank, Matthew D. |
---|---|
Format: | MONOGRAPHS |
Language: | English |
Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
Edition: | 2nd ed. |
Subjects: |
Sports --
> Marketing --
> United States.
Sports -- > Economic aspects -- > United States. |
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020 | |a 0130407917 |c 3500 | ||
040 | |a DLC |c MUT | ||
050 | 0 | 0 | |a GV716 |b S53S66 2002 |
100 | 1 | |a Shank, Matthew D. | |
245 | 1 | 0 | |a Sports marketing : a strategic perspective |b / |c Matthew D. Shank |
250 | |a 2nd ed. | ||
260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 2002 | ||
300 | |a 613 p. : |b illus. ; |c 24 cm. | ||
504 | |a Includes bibliographical references and index | ||
650 | 0 | |a Sports -- |x Marketing -- |z United States. | |
650 | 0 | |a Sports -- |x Economic aspects -- |z United States. | |
991 | |a MONOGRAPHS |b 4 |c 2018-11-07 02:34:27 |d 2022-11-22 08:16:44 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2002 |u 2nd ed. |v Sports marketing : a strategic perspective / |