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Record Citations

APA Citation

Shank, M. D. (2002). Sports marketing : a strategic perspective (2nd ed.). Upper Saddle River, NJ.: Prentice Hall.

MLA Citation

Shank, Matthew D. Sports Marketing : A Strategic Perspective. 2nd ed. Upper Saddle River, NJ.: Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.