Sports marketing : a strategic perspective / Matthew D. Shank
| Main Author: | Shank, Matthew D. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2002 |
| Edition: | 2nd ed. |
| Subjects: |
Sports --
> Marketing --
> United States.
Sports -- > Economic aspects -- > United States. |
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