IMC : using advertising and promotion to build brands / Tom Duncan
| Main Author: | Duncan, Tom |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : McGraw-Hill, 2002 |
| Series: |
The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
Branding (Marketing) --
> Management.
Branding (Marketing) |
| Tags: |
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| 100 | 1 | |a Duncan, Tom | |
| 245 | 1 | 0 | |a IMC : using advertising and promotion to build brands |b / |c Tom Duncan |
| 260 | |a Boston, MA. : |b McGraw-Hill, |c 2002 | ||
| 300 | |a 783 p. : |b illus. ; |c 29 cm. | ||
| 440 | 0 | |a The McGraw-Hill/Irwin series in marketing | |
| 500 | |a Includes index. | ||
| 650 | 0 | |a Branding (Marketing) -- |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
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